In some cases, these are all-adult parties. It’s like an ongoing game of whack-a-mole. The admin at Roblox has had an ongoing problem with ‘condos,’ which are basically virtual sex parties that are set up and swiftly shut down, only to reappear again not long after in a different location. Roblox, an immensely popular children’s game that has become one of the primary builders of the metaverse, has also become a playground for explicit and illegal sexual activity. That being said, it’s always hard to bet against Zuckerberg. Key takeaway: It’s hard not to get the feeling that Zuckerberg is sprinkling Meta branding and buzzwords as much as possible over his company in an effort to help people forget about the very real controversies that Facebook has been recently mired in. The company-wide memo in which he broke the news to employees about their new status as ‘Metamates’ appears to be an effort to drill down even harder on this mission statement – and perhaps to create a sense of common identity and purpose as competition with companies such as Microsoft continues to heat up. Mark Zuckerberg has officially branded Meta Platform Inc employees as ‘Metamates.’ He even coined a new catchphrase for the brand: “Meta, Metamates, Me.” After rebranding from Facebook to Meta last year, Zuckerberg has been adamant about his company’s singular new purpose: to become the leading builder of the metaverse, the brand that the average person will immediately associate with this burgeoning virtual space.

These terms are still widely misunderstood, but the technologies that they represent have been inculcated by popular culture to the point that big-name brands can comfortably mention them to a general audience during advertising’s biggest day of the year.

Key takeaway: Just a couple of months ago, very few people knew what terms such as ‘web3’ and ‘the metaverse’ referred to. NFTs also made a cameo in an ad for Bud Light NEXT. Cryptocurrency made a couple of high-profile appearances: in an ad featuring Larry David, FTX told the story of a curmudgeon with a recurring knack for dismissing world-changing innovations as temporary fads and Coinbase’s floating QR code, of course, was so engaging that it actually caused the company’s website to crash.

If you needed hard evidence that web3 has officially become part of the zeitgeist, then look no further than the ads from Super Bowl LVI.

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